Â鶹ÊÓƵ¹ÙÍø

  1. Home
  2. Professional Development
  3. Course Listing
  4. tiktok-masterclass

TIKTOK MASTERCLASS

Â鶹ÊÓƵ¹ÙÍø

Course overview

TIKTOK MASTERCLASS
Categories

Digital Tools

Innovation & Creativity

degree award
Provider

Â鶹ÊÓƵ¹ÙÍø

academic level
Course type

Instructor-Led

projected fees
Course fee

(including GST)

Full Fee with GST : $3,270.00

funding subsidy
Funding/Subsidy

SkillsFuture Funding

Submit an enquiry

Download Programmes Directory

TIKTOK MASTERCLASS

How to register?
Submit an enquiry
Download Programmes Directory

Course Overview

Accelerated by the COVID-19 pandemic, consumers have increasingly shifted their purchasing habits online — favoring the convenience, flexibility, and variety offered by digital platforms. TikTok, with its explosive growth and influence, has quickly become a key player in this space, transforming the way people discover brands, make buying decisions, and engage with content.

This 3-Day Accelerator Program empowers entrepreneurs, marketers, and businesses to harness the power of TikTok for real results — whether it’s building brand visibility, driving traffic, or boosting sales. Through interactive hands-on sessions, participants will master content creation, decode the algorithm, and launch campaigns that convert.

Whether you're new to TikTok or looking to scale your digital presence, this program gives you the tools, strategies, and confidence to grow your business in the mobile-first era.

Course benefits

This 3-day TikTok for Business Masterclass is purpose-built to help participants turn content into commerce, with hands-on experience and industry insights. Here’s what you’ll gain:

1. Real-World Skills for Real Results

   Master TikTok’s platform, tools, and trends in a simulated selling environment designed to mirror actual business use — from creating engaging content to

driving conversions.

2. Digital Safety with a Competitive Edge

  Learn the must-know cybersecurity best practices to safeguard your brand, account, and customer trust while navigating TikTok’s ecosystem.

3. Exclusive Access to Singtel’s TikTok Creator House

  Gain practical experience in a fully equipped, immersive creator space — where you’ll create, edit, and refine your videos with access to professional equipment

and mentorship from TikTok experts.

Course outline

Module 1: Introduction to TikTok for E-Commerce

Objective: Provide participants with a foundational understanding of TikTok and its potential for e-commerce.

Module 2: Content Marketing on TikTok

Objective: Teach participants how to create engaging content that resonates with their target audience.

Module 3: TikTok Analytics

Objective: Equip participants with the knowledge to track and analyze their TikTok performance.

Module 4: Live Streaming and Social Selling on TikTok

Objective: Train participants on how to effectively use live streaming for social selling.

Module 5: TikTok Shop Setup

Objective: Guide participants through the process of setting up and optimizing a TikTok Shop.

Module 6: Cybersecurity for TikTok Marketing

Objective: Ensure participants understand the importance of cybersecurity and how to protect their TikTok accounts and e-commerce activities.

Duration

3 days

Who should attend?

Programme leader

Fern is a Marketing and Sales professional with over 12 years of experience in the luxury retail industry, known for her strategic foresight in driving business growth and digital transformation. With a strong foundation in multi-market operations—spanning 13 Asian markets—she brings deep expertise in consumer insights, omnichannel marketing, and brand development.

Today, Fern is particularly focused on the intersection of e-commerce and livestreaming, helping brands unlock new growth through TikTok Live and digital-first strategies. Her hands-on experience includes running livestream training programs and helping businesses craft compelling real-time content that drives conversions and builds community.

Her entrepreneurial passion shines through in The Tiny Otter, a baby e-commerce brand she founded to explore new ways of connecting with modern consumers online. Through this venture, Fern experiments with content, commerce, and customer engagement—putting into practice what she teaches.

In her corporate career, Fern has held leadership roles at Chanel, Clarins, L'Oréal, and Salvatore Ferragamo, where she led high-performing teams, negotiated multi-million-dollar deals, and launched region-wide campaigns. She has consistently elevated brand presence and developed sales professionals to thrive in fast-paced, high-expectation environments.

A certified trainer with an Advanced Certificate in Learning and Performance (ACLP) and a Professional Certified Coach (PCC) with the International Coaching Federation (ICF), Fern now trains corporate teams in Digital Marketing, E-commerce Strategy, TikTok Livestreaming, Sales & Negotiation, and Coaching for Performance.

Course fee

Programme Fees

Full Course Fee : $3,000 (excl 9% GST^)

Fee After Funding* : $900 (excl 9% GST^)

Fee After Funding# : $300 (excl 9% GST^)


*70% of course fees for SME-sponsored (Singapore Citizens, Permanent Residents and LTVP+ Holders) 

#90% of course fees for SME-sponsored (Singapore Citizens, Permanent Residents and LTVP+ Holders) eligible for SkillsFuture Mid-Career Enhanced Subsidy.

^GST is calculated based on Full Course Fee


For any further enquiries, please reach out to Joan Lim at joanlim@sim.edu.sg

This website uses cookies to improve your experience. By using the site, you agree to our Privacy Policy.